FluffyBottoms
Member
- Joined
- May 15, 2017
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- 96
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This is Kia's first attempt in providing a sports sedan that's competitive with the likes of the Audi A5 Sportback and BMW 4 Series. It's hard to assign a value on brand cache, but the company isn't in the position yet to charge a premium for the Stinger relative to the German competition. Enthusiasts like us can see behind the badge - but for Kia to change public perception that its cars are fun for hamsters, it will need more than a handful of people to buy and extoll the virtues of this car.
It will certainly be a balance for Kia to straddle a price point that's reflective of the segment it's trying to play in while not taking huge losses, but a $45k - $47k fully loaded GT w. AWD I think is fair and will get the Stinger more traction in the market. I distinctly remember wanting a Chevy SS (US version Holden Commodore) for years, which by all accounts was a phenomenal car - but for the money they wanted, I could always justify going with another upmarket brand with better fit/finish and greater cache. I don't think Kia can afford to make the same mistake.
It will certainly be a balance for Kia to straddle a price point that's reflective of the segment it's trying to play in while not taking huge losses, but a $45k - $47k fully loaded GT w. AWD I think is fair and will get the Stinger more traction in the market. I distinctly remember wanting a Chevy SS (US version Holden Commodore) for years, which by all accounts was a phenomenal car - but for the money they wanted, I could always justify going with another upmarket brand with better fit/finish and greater cache. I don't think Kia can afford to make the same mistake.