I de-badge every car I've ever owned. I don't let the dealer but their name on the licence plate frame either. I just like the look of a clean car. My wife has a Hyundai Santa Fe. The back had writing if 4 different scripts. Looked terrible. However, If there are holes in the body work, I'll replace the badge with a logo. My 2011 Optima was purchased before they had become popular. I had the K-5 badge on the front and back and wheels. I was asked dozen of times what car it was. My Stinger GT Limited has the E badge on the hood and wheels. I've got the large "Stinger" on the rear deck lid to cover the holes. The steering wheel logo is also a "Stinger" script. Those who have served in the military or policing are also sensitive to the acronym KIA, Killed In Action. I'm not brand snobbish, I just don't like the K.I.A. remembrance.