I was mostly trying to prove a point, but it's also clear from everyone else's posts that regardless of who and where OEMs participate in HERE MapCare, most do not in the US and Canada. You'd be having the same complaints against any other car manufacturer. It's even worse in some cars where you don't even get map updates.
In terms of user-friendliness, it's not supposed to be. It's not something that's required by 95% of users, and it's something that can be done when taking it in for service. The discussion we're having was not how difficult it was to do the upgrade, but how to just get it for free, something pretty much every single person on here has been successful in doing. The update itself is incredibly painless if you get the card sent to you (just plug it in and hit "upgrade"), and isn't much harder downloading it (which includes a step-by-step process application that makes it incredibly easy). You can definitely do it yourself by downloading it. I did that and it took me 6 hours from start to finish.
As explained in previous posts and other threads, the UVO updates that include functionality changes and fixes will be available separately and for free. A bundled update like this which they're also going to be charging for requires a lot more work and preparation, which is why they were working on this first.
I don't think a lot of your complaints are warranted, nothing here is new, it's not something that's detracting from your experience owning or driving the car, and the solution provided to us by Kia Customer Care has been more than acceptable.