If that is the case then someone needs to tell the folks in Kia marketing that produce their material.

They had an entire webpage where they compared the Stinger's horsepower, brake size, acceleration et al to BMW, Audi, Mercedes, etc.
Even in the latest announcement for the US on the 26th of Sept.:
http://www.kiamedia.com/us/en/media/pressreleases/12966/2018-kia-stinger-overview
They make mention of the Audi A5 Sportback, BMW 4 Gran Coupe and even the Mercedes CLS.
If they don't want me comparing then maybe, what do the kids say "
keep their name out yo mouth".