Audi has been in GT sedan biz for decades. I’d argue markets are much different today than back in 80s. Audi 5000 was a damn nice car back in 80s and the unintended acceleration was fabrication by 60 minutes . Audi’s were marketed out of Porsche dealers as well in US making them an upscale car at upscale dealers. Special experience. I worked at a Porsche Audi dealer and remember how nice those Audi 5000 were for the time and the well healed buyers who bought them. There were not many competitors to Audi back then and fact they were sold by high class Porsche dealers added to upscale feeling of the cars. I actually think mistake Audi made was separating from Porsche dealers too early.
Stinger on the other hand is a great car sold and marketed with that damn low class Kia hamster car. It pulls the whole mystique of the car down into lower class sales experience. Not much mystique in buying a freaking Kia. The dealership experience isn’t anything like luxury brands of today. My dealer experience at 2 Kia dealers now has been so much further below what I see at Porsche or Audi dealer. Hell I spent less money on my wife’s CPO Porsche then on this Kia and Porsche dealer treated us like royalty. They even for warranty fix drove car to my wife’s office for her as she was too busy to drive down to them. I compare this with utterly incompetent sales experince at Kia dealer I purchased Stinger where they didn’t event execute contract properly and called me and had me drive 40 miles back to their dealership with no apology and they never prepped my car. I was at home taking all the plastics off the car everywhere. Sitting in showroom with freaking hamster cutouts and poorly informed car buyers and sellers was painful. Then when my Stinger went to dealer number two for warranty repair waited for ever to get crap box Hyundai Accent loaner and half of my warranty issues were not fixed. Compare that with warranty work on every Porsche I have owned and all were sub $50k cars. I was driving Panamera loaner or Cayenne or Macan much nicer cars than my lowly boxster. And Porsche takes quality issues seriously. My $40K Cayman S CPO had small defect in dash leather and Porsche dealer happily replaced entire dash with new $2300 leather covered dash on a 4 year old car! And can say all 4 of my new and used CPO Porsche’s had far fewer issues than this Stinger.
Kia need to do something different for people who pay $40k for more premium vehicle. A guy like myself from royal blood (verified on 23 and me) just expects a little better when buying a luxury GT. I’d rather not mix with commoners when driving my luxury GT car into dealer. Sort of like wine and cheese connisuier mixing with burger and fries crowd. Just don’t work.
I don’t think most people who are loyal to traditional luxury brands will have stomach to head to local Kia dealer and experience low class sales and service experience. That’s why I think Kia has no business selling Stinger along side Hamster car or cheapo
Forte, or all other econo boxes.
So as I have said time will tell. When the excitement about a Kia GT wears off who will head to hamster cage to buy these cars? When used GTs start floating around at mid twenties not many people will be willing to pay $40k for new gt2. At current rate of depreciation it’s not going to be unusual to see some higher mile cars in low twenties soon. Those cars will cannibalize new sales as well.
I’m a pretty optimistic guy and I truly am rooting for Kia gang but the realist in me says doom doom doom as they aren’t doing a good job of differentiating the luxury car experience from $13000 crap boxes they sell.
This isn't that far off. I don't typically agree with all Cali posts, but there are valid points here. For the Stinger to successfully elevate Kia from a basic transportation car brand to a brand that people seek/aspire for they need (USA market), at a minimum, two pieces: a great car and a great experience.
To current Kia owners - the Stinger is the cat's meow. When the car goes in for service, they see them, sit in them, can tell this is a nicer, better built car than what is being currently driven. When it is time for a new car or when finances allow for an upgrade, sold. They don't have 'experience' expectations. This will sell cars, but it won't bring all the converts who shop new or CPO European brands.
Part of buying a European luxury brand is the experience - and once Genesis comes up for air, they are on the the right path (I've said it before Stinger = G75 anyone?). The main Stinger market is buyers looking for new or CPO 3/4 series, C class, A4/5 shoppers. They might be looking for better value, something different or long term ownership. The Stinger has already passed the test if it is being considered. Sure there are some bugs to work out (like every car has), but it passed the great car test.
Spending 40k+ on a car is a luxury, not a necessity. The buyers defined above have expectations that the sales process will be handled in a professional manner, no bait and switch, what is advertised is honored. After the sale the car is prepped as requested and any back-end processing that is needed is done timely and correctly (leases, loans, etc). Those two items are easy fixes and honestly should already be in place, it will make any Kia shopper a happier customer.
Personally, I can deal with any issues above. I buy a car because I want the car. If a dealership wants to treat me poorly, I'll walk out or give it right back to them. Where Kia need to step up is service - at a minimum it needs to be Kia policy that if you buy a Stinger or K900 and bring it to a dealership for service you get a loaner car, no questions asked. I know some dealers do this already, but it needs to be across the board. They also need to ensure their technicians are trained on the Stinger platform - again, this should be a no brainer.
Bottom line - a buyer looking for new or CPO 3/4 series, C class, A4/5 knows the car they are getting and knows that when the car comes in for service, they will be taken care of, regardless of which dealership it is taken too. A Kia buyer knows the car, but post sale is a dealer by dealer, situation by situation game. I plan on playing the game, love the Stinger, but to lure the new market (AKA me), they need to have more than just a car.