Yes, it was for me. As I said, not all of the sound is gone but under cruise rpm I barely hear my exhaust at all, if any, with the radio on at a normal volume.
According to Second Skin:
"The first step at reducing noise is to reduce structure borne resonance. This is accomplished by installing a Constraint Layer Damper (CLD): Simply cut, peel and stick to prepared fiberglass, aluminum or sheet metal.
Damplifier Pro is engineered for automotive use and will reduce vibration noise associated with powerful sound systems, road/tire, engine, and exhaust vibration. Utilizing a 6.5 mil annealed foil combined with 2 mm of the highest quality butyl rubber. Damplifier Pro will handle up to 450 degrees F and will not out-gas, melt, or fall off."
Sounded good and this stuff had nothing but excellent reviews so I bought a 12 pk (20 sq/ft) for $120. I have 4 sheets left so I could have boughten an 8 pk but I intend to use the other 4. I also bought 2 rolls (18) sq/ft) of Luxury Liner from the same company. However, I couldn't really use it in the areas I treated and, in my opinion, was wasted money even though it is an excellent, but different, product. It is made to go on top of the Damplifier Pro for added noise reduction.
Tips. Don't bother with taking off the side panels as there is several computer brains and various electronics behind them and no real place to use your material. Just concentrate on the spare tire area and it is easy to get to.
Get yourself several Flat Rate Priority Mail envelopes, use them to cut templates. I found that the Damplifier Pro will mold to contours almost exactly as that thin cardboard does. Lay the template on the sheet, draw around the template with a marker, and use a pair of large scissors to cut out your piece. You will get tar-like build up on the scissors but it will clean off with solvent.
You are supposed to use foil HVAC tape on the seams or an equivalent, but I didn't have any, so I used black Gorrila Tape, as you can see in the photos. I used the handle of an old screwdriver to rub the material down tight.
If you look at the second pic, you can see the Luxury Liner Pro(gray in color) down inside the battery pit. It attaches with contact adhesive but didn't want to stick to the contours very well and it is too thick to place anywhere else or it will interfere with the panels and spare.
I am going to see if its acceptable to put a second layer down on top of the first for added benefit, if not, I will use it elsewhere.
Hope this helps.