After 25+ years of professional experience and training, in auto repair, and a lifetime as a "car Guy", I am convinced it is near impossible to "Out Engineer" the engineers. I learned w/ my 1970 Mustang Mach 1(in 1972), aftermarket items, while they may SOMETIMES provide enhancement, there is always almost a negative trade off.
Aftermarket manufacturers MUST claim improvement, or else they would sell nothing! Usually "UP To" this much HP, or "Up To" better MPG. Up to means from 0-?, it makes NO promise.
If one is going to consider modifying a vehicle, they should consider "What am I trying to FIX"? What is the cost and will the money spent, amortize and "Pay off". You pay your money and make your choice.