Another recent article that quotes the top of the line Stinger will cost "around $50k".
https://www.wired.com/story/kia-stinger-gt-review-nurburgring/
I'm not sure if KIA is floating these numbers to journalists in order to prep the US market for a higher price tag, but all the Nurburgring and winter test drives aren't going to immediately dispel the notion that many people have of KIA - that they're well-built economy cars.
That's not to say that at some point in the future, KIA can command a price relative to other top tier car brands, but it's not there yet. Personally, I'm ok with spending $42k - $45k all in for an optioned out GT, but anything more and I'll start reassessing the luxury brands they're trying to compete against. An A5 Sportback with the slick tech package can be had for $48k, and while it may not have a TT6, the dual-clutch tranny with the turbo 4 is seriously quick - and the styling and fit & finish are impeccable.
I had the Cadenza and loved it for it's reliability and how it met the needs of my family - but now that the kids are older, and are now in boosters vs car seats, I'm ready to enjoy driving again in a more dynamic car. And I want my next car to be the Stinger GT, if the price is right. In all honesty, I wanted the
G80 Sport to be my next car, but it was priced way higher than I expected and is no longer on the list. I hope the same doesn't happen with the Stinger.
Just as an aside, here are some nice cars that we're priced to high and never got traction in the market:
Pontiac GTO
Chevrolet SS
Genesis G80 Sport