eljay
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I don't think it's Asian. I get similar surveys from my dentist, medical group, pharmacy, bank, etc., none of which are Asian, and, except for the dentist, who owns his practice, I've heard that for all of them anything less than a 10 comes with unpleasant consequences. As a former teacher, who rarely gave a perfect score when there was room for improvement, but who always tried to be fair, I would rather skip the 1-10 ratings and just describe my thoughts about the experience, but most surveys won't allow this.I think it must be a product of "Asian" cultural thinking. From here, they seem to me to be excessively concerned about public image and what others are thinking/saying about them. So striving for perfect scores is in their cultural DNA so to speak.
Odd: Since the advent of these kinds of surveys, I haven't noticed that my experiences at the service department, the doctor, or the bank have been any better than in the old days. Often, worse.