Agreed, for BMW to sell $130k super cruiser sedans, and ultimately SUVs, they first had to be "the ultimate driving machine". Selling a much higher quantity of more affordable cars to younger buyers could create a generation of enthusiasts who'd grow into the mega sedans.Focusing on the upper echelon with big fat profit margins is fine and dandy. However, without a lead-in entry-level for younger buyers, Genesis risks chasing the older wealthier clientele into their graves
My longtime criticism of the Kia/Hyundai twins (Telluride/Palisade etc) is that there isn't sufficient brand distinction, and even though Genesis is clearly upmarket, I don't think the Stinger & G70 are clearly demarcated. If they made Kia the performance division, with Genesis versions loaded up in luxury, that would also create an entry point.
Moving the G70 downmarket is not an exciting plan if they only give it the 4 cylinder. The Stinger & G70 have a case against the mass market luxury brands because they offer a legitimate powertrain and 90% of an S4 or M440 for 60% of the price. Take away the performance version and you lose the enthusiast market.
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