Unfortunately, the Kia Stinger is a sales catastrophe and sedans are not what people are buying. Key the spotlight on SUV and crossover models.
When people stop by a Kia dealership looking for a Rio,
Forte, or Optima they’re not going to be interested in an MSRP for a car that’s at least $10K more. Before they did, I’ll bet they’d consider a Kia SUV or crossover first. I’m going to guess anecdotally more Kia SUV and crossover units are sold closer to MSRP or above than the Stinger, which means more $$$.
Something like the Lexus LS 500 is a sales catastrophe, the Stinger isn't doing that badly compared to its direct competition (4 Series GC, A5 Sportback and Arteon) - all niche sellers compared to their actual 4-door sedan counterparts (3 Series, etc.).
And sales of the TTV6 Stinger actually have surpassed expectations (so the argument of buyers not willing to spend $$ on a Stinger isn't exactly accurate), whereas sales of the cheaper T4 haven't come close to meeting the initial projections.
In markets like AUS, pretty much no one gets the T4.
The pandemic likely has sealed the fate for the Stinger.
Automakers are hemorrhaging $$ and are cutting back or delaying development of new products (esp. those that are niche sellers).
The EU's upcoming punitive CO2 penalties have also played a role in likely sealing the Stinger's fate.
Under current Kia's fleet emissions for Europe, Kia would end up paying around
$1.3-1.4 billion in penalties (w/ the Stinger being the worst CO2 emitter in Kia's European lineup).
Continuing to sell the Stinger (as is) in Europe would actually cost Kia a lot of $$.
There's a reason why Kia is going ahead w/ development of the Imagine EV and other EVs and PHEVs.
However, can see Kia eventually replacing the Stinger w/ a lux sport CUV.
But this would be using the new Genesis RWD platform which is adaptable enough to support a BEV powertrain (the eG80 is undergoing testing).
Anyway, if the Stinger's fate is sealed, hope that the F/L goes ahead w/ the upgrades to the 2.5T and 3.5TT engines.