I see people on their brakes the entire time coming down the canyons. They don't know how to brake properly. I can SMELL their brakes quite often. HOT! Much? The proper way to brake is press and release. You press and increase pressure then let go; repeat as needed. Try for more time off the brakes than on. My brakes are "like new" (at c. 14K miles, and I doubt that an additional 2K+ has changed anything). I am not saying the OE pads are great or even good. They are adequate if you use your brakes correctly.
I suppose that it is possible that the pads Kia opted for OE have a quality control issue: i.e. most of them are okay, but a small percentage are crap. If they were universally crap, of course there would have been an ISB long before now and we'd all be driving around on European spec pads.