Big Boys? BMW ignored my brand new 550iGT when the paint failed miserably. I had hundreds of dots that looked like the end of a tooth pick. you could see the primer. The front bumper,hood,mirrors,pillars,roof. Said I drove it down a gravel road. Mind you, I had installed BBS wheels with low profile tires. This was not a off road vehicle. BMW dismissed my concerns as quickly as I showed them. No support at all and I had owned plenty of BMW's over the years. Even the "Big Boys" get these things wrong. It is unfortunate it has happened to KIA but at least from what I have seen preliminary they are going to own it. I can't say that from my experience with BMW. I had a Toyota Tundra that was way out of warranty. I had a part fail. Toyota had never seen this happen before to this particular part. You know what they did? They covered it free of charge. You know who bought another Toyota truck? This guy. It is the little things that do matter. I think in the end we will be very thankful that KIA is behind it's owners and this issue.