If we're using warranty coverage as their motivation, that's at most 100k, and for the majority of cars 60k. For many people that's "lifetime", but for others it's not.
A working fluid subject to extreme heat, pressure, and stress in an environment with clutches that wear will suffer degradation, so it's reasonable to wonder where that finite period of reasonable performance ends, and if putting fresh fluid in sooner would protect the aging clutches and bearings.
Every piece of commercial equipment has a transmission service interval, and for enthusiasts on a performance car forum who tune or drive more aggressively than your average "lease for two years and replace it" commuter, I think it makes sense to ask what a hard-use maintenance regimen should be.