Direct Injectors are loud as frig, and are easily noticeable on 4 cyl. engines. They make a sound that is MUCH like a rock in a wheel, but obviously tied more closely to RPM instead of vehicle speed.
My previous car also had them, and it was a common complaint in the forums for new owners of GDI engines. I think many people that are saying they never heard them probably have 6 cyl. and possibly HK audio which will easily kill the sound of the DI's making their ticking noises.
One more thing that can make the ticking louder is lugging the engine (high load at low RPM). The DI have to work really hard to shoot fuel into the cylinder, and therefore I found the noise to be more obvious. Any chance you have a manual, or you're driving in manual mode with low RPM's?
My previous car also had them, and it was a common complaint in the forums for new owners of GDI engines. I think many people that are saying they never heard them probably have 6 cyl. and possibly HK audio which will easily kill the sound of the DI's making their ticking noises.
One more thing that can make the ticking louder is lugging the engine (high load at low RPM). The DI have to work really hard to shoot fuel into the cylinder, and therefore I found the noise to be more obvious. Any chance you have a manual, or you're driving in manual mode with low RPM's?