New KIA Salesman

Selling anything at MSRP? Have a buddy that want's to buy a sorento or sportage on one of the top trims
Sadly NOTHING is selling for MSRP. Even used cars are selling for more than MSRP. The market today makes it hard to budge. Thing is, some of the salesman i know personally, would drop the price of a sale in a heartbeat if it meant getting the customer on the road & onto the next…but unfortunately our managers will only budge so much before we reach the conclusion that “the price just doesn't work for you.” Either pay the premium or buy a base/older model. We actually have some cars on the lot that are decently priced, but anything from 2018-now will still be marked up. Some 2018’s have a little leeway but it just depends on the vehicle, salesman, managers, current sales numbers for THAT dealer, etc. If we’ve made GREAT money for the month, were willing to work around numbers more, but if its been tight, then the numbers will be too. Best of luck to your friend!
 
In the same boat. I went to two dealerships. First dealership was just to test drive one and the second one in which I found the one I wanted the sales guy was a young kid 19 couldn’t tell me anything about the car. If i could change one thing about Kia as a whole like some ppl mentioned is the dealership experience. Like @Kamauxx stated know your product and if you don’t go dig and do some research. Don’t just say stuff to make ppl sign. It’s not like a quick buy but expensive purchases that are being made. But at the end of the day some ppl are only there to get a check and that’s the world we live in.
Sadly thats a very true reality. Product knowledge is HUGE & my managers don’t f*ck around with that. My first week of on the floor training was spent test driving every single vehicle at-least twice, trying every single feature, finding & memorizing every knob and button, knowing every detail of every warranty, & demonstrating my “sales approach” of each vehicle to the managers while they ask questions like a customer would. Clueless questions that require an in depth explanation to ensure the customer not ONLY knows of the feature, but WHAT the feature does. Once we’ve explained the features, we’re required to ask the customer if we have answered all their questions and if they need any further explanation. We want our customers driving off the lot in a new car, but as if they’ve been driving it for years & know everything. My personal approach is to teach the customer as if i'm training a new salesman. A semi-dumbed down explanation but still, to the point & clarified.

Many young salesman & dealerships as a whole forget the importance of product knowledge. Simply knowing everything about the product you’re selling can be enough to make a sale. The customer trusts you & trusts your integrity to sell them on a big investment. Its very simple, but often times the simplest things are overshadowed.

Any time i’ve come across an uninformed salesman, as long as i know what i’m trying to buy, ill literally teach them about their own product. Often times they look dumb & astonished. As one great man once said, “oh how the turn tables.”
 
______________________________
Sadly NOTHING is selling for MSRP. Even used cars are selling for more than MSRP. The market today makes it hard to budge. Thing is, some of the salesman i know personally, would drop the price of a sale in a heartbeat if it meant getting the customer on the road & onto the next…but unfortunately our managers will only budge so much before we reach the conclusion that “the price just doesn't work for you.” Either pay the premium or buy a base/older model. We actually have some cars on the lot that are decently priced, but anything from 2018-now will still be marked up. Some 2018’s have a little leeway but it just depends on the vehicle, salesman, managers, current sales numbers for THAT dealer, etc. If we’ve made GREAT money for the month, were willing to work around numbers more, but if its been tight, then the numbers will be too. Best of luck to your friend!
Does your dealership worry about the bad reputation that comes with marking up the MSRP? At some point the car market will shift back and I for one will not buy future KIAs or service my car at any of the dealerships in my area that charged a markup.
 
Sadly NOTHING is selling for MSRP. Even used cars are selling for more than MSRP. The market today makes it hard to budge. Thing is, some of the salesman i know personally, would drop the price of a sale in a heartbeat if it meant getting the customer on the road & onto the next…but unfortunately our managers will only budge so much before we reach the conclusion that “the price just doesn't work for you.” Either pay the premium or buy a base/older model. We actually have some cars on the lot that are decently priced, but anything from 2018-now will still be marked up. Some 2018’s have a little leeway but it just depends on the vehicle, salesman, managers, current sales numbers for THAT dealer, etc. If we’ve made GREAT money for the month, were willing to work around numbers more, but if its been tight, then the numbers will be too. Best of luck to your friend!
This is not necessarily true. It entirely depends on the dealer, as the smart dealers know that all they have to do is keep their cars at MSRP and people will come to them. Case and Point being the fact that I just ordered an Elantra N for MSRP From a Genesis dealer. In talking with them, They are part of a bigger collection of dealerships in the area that are not charging over MSRP on any of their vehicles, and have set record sales for the last 6 months or so. This info came directly from the director of sales for the chain of dealers. He told me that 80ish% of the people that came to them only did because everywhere wanted more then MSRP for cars.

between that and every single member of the staff knowing a decent chunk of info on their cars, that's probably the dealer I will bring my car to if I need warranty work done. (Which I did ask about, and the stinger is the only Kia they are approved to do warranty work on because of the G70 relation)
 
From interior to exterior to high performance - everything you need for your Stinger awaits you...
Sadly NOTHING is selling for MSRP. Even used cars are selling for more than MSRP. The market today makes it hard to budge. Thing is, some of the salesman i know personally, would drop the price of a sale in a heartbeat if it meant getting the customer on the road & onto the next…but unfortunately our managers will only budge so much before we reach the conclusion that “the price just doesn't work for you.” Either pay the premium or buy a base/older model. We actually have some cars on the lot that are decently priced, but anything from 2018-now will still be marked up. Some 2018’s have a little leeway but it just depends on the vehicle, salesman, managers, current sales numbers for THAT dealer, etc. If we’ve made GREAT money for the month, were willing to work around numbers more, but if its been tight, then the numbers will be too. Best of luck to your friend!
Bought my '22 gtline last year at 7% below msrp. All depends on the greed of the dealership. Locally, dealerships were selling at thousand to thousands above msrp. Painful enough paying msrp for a kia let alone anything above that. Found a dealer several counties out (about an hr away) that was competitive.

At some point over the years i've been to most kia dealers in the area for one reason or another. Most reminded me of shady used car places from the 70's/80's in terms of attitude & employees on staff.

Your mgrs want to squeeze the buyer for all they can. Sure they're entitled to it, but it doesn't earn repeat business or positive reviews. They probably don't care, will likely be working elsewhere in a few years anyway.
 
Bought my '22 gtline last year at 7% below msrp. All depends on the greed of the dealership. Locally, dealerships were selling at thousand to thousands above msrp. Painful enough paying msrp for a kia let alone anything above that. Found a dealer several counties out (about an hr away) that was competitive.

At some point over the years i've been to most kia dealers in the area for one reason or another. Most reminded me of shady used car places from the 70's/80's in terms of attitude & employees on staff.

Your mgrs want to squeeze the buyer for all they can. Sure they're entitled to it, but it doesn't earn repeat business or positive reviews. They probably don't care, will likely be working elsewhere in a few years anyway.
Which dealership is this?
 
Gary Lang Kia in Mchenry. A few others on here have also purchased cars from them. Salesman was Dave S.
 

I mean you're not wrong. That was pretty much the goal. We all know its the army that dies for the oil companies, not the marines.

I wouldn't say stupid [that would imply the statement was incorrect]. But definitely inappropriate. Just like car salesmen at a dealership, we don't always have a choice who signs the paycheck or a say in all the decisions. The argument that people make about "you chose the job/profession" also only goes so far, because why we do things can be just as much about our good intentions rather than a less than ideal outcome based on factors we don't control. Blaming someone who serves in the military for its decisions is like blaming a Walmart employee for not paying themselves more.
 
I wouldn't say stupid [that would imply the statement was incorrect]. But definitely inappropriate. Just like car salesmen at a dealership, we don't always have a choice who signs the paycheck or a say in all the decisions. The argument that people make about "you chose the job/profession" also only goes so far, because why we do things can be just as much about our good intentions rather than a less than ideal outcome based on factors we don't control. Blaming someone who serves in the military for its decisions is like blaming a Walmart employee for not paying themselves more.
...or everyone could just ignore the blatantly 'stir-the-pot' trolling comment in the first place!
 
______________________________
From interior to exterior to high performance - everything you need for your Stinger awaits you...
(Which I did ask about, and the stinger is the only Kia they are approved to do warranty work on because of the G70 relation)
Per my local Genesis/Hyundai dealer, they WON'T perform the work because Kia won't authorize reimbursement for a dealer outside the Kia network. One of our dealers is misinformed, and I would guess it's the dealer for another car maker/brand that thinks it can get paid to do warranty work on a car they're not an authorized dealer/service dept.
 
Per my local Genesis/Hyundai dealer, they WON'T perform the work because Kia won't authorize reimbursement for a dealer outside the Kia network. One of our dealers is misinformed, and I would guess it's the dealer for another car maker/brand that thinks it can get paid to do warranty work on a car they're not an authorized dealer/service dept.
The chain group of dealerships also includes a kia dealership, which would explain why they said they can get warranty work done for it. for Genesis dealers that are not under the same ownership as kia dealers, you are probably right.
 
Per my local Genesis/Hyundai dealer, they WON'T perform the work because Kia won't authorize reimbursement for a dealer outside the Kia network. One of our dealers is misinformed, and I would guess it's the dealer for another car maker/brand that thinks it can get paid to do warranty work on a car they're not an authorized dealer/service dept.
Unfortunately, my local Hyundai dealership also says they can not do warranty work on Stinger.
Wish they could because their service department has at least some small ounce of care, vs the pure crap at my local Kia dealership.
 
Unfortunately, my local Hyundai dealership also says they can not do warranty work on Stinger.
Wish they could because their service department has at least some small ounce of care, vs the pure crap at my local Kia dealership.
Same here, the Hyundai/Genesis dealer is definitely better than my local Kia options. Thankfully I have three local Kia dealers though, so I have a 33% chance one of them has a clue.
 
The chain group of dealerships also includes a kia dealership, which would explain why they said they can get warranty work done for it. for Genesis dealers that are not under the same ownership as kia dealers, you are probably right.
That could be why, they just go to a different computer in the office to submit the paperwork.
 
From interior to exterior to high performance - everything you need for your Stinger awaits you...
Back
Top