Markups, US interior compared to ROW, marketing push, supply & demand

[Bamm1]

"If you didn't jump on a Stinger already then you may need to talk down a slight mark up on the V6 cars now that dealers are finding out they are an easy sell. Watch that price slider in these pictures, it’s for the 627 Stingers equipped with the V6 that have their prices listed on CarGurus.

From $40,000 and up we still have 575 cars listed from that original group, which makes sense because a V6 Stinger pretty much starts at $40,000. But here is where it gets a bit more interesting.

From $51,000 and up there are still 227 listings in that range. That means that 40% of the Stinger GTs being listed are over $50,000! This is for a car that tops out under $53,000. I believe Kia had planned to produce 60,000 Stingers globally which is usually around 2,000 cars a month for just the US. With only around 1,000 cars being on dealer lots for the next two months it may be a good idea to go ahead and lease one of these. More initial demand than supply keeps residual value up."

http://oppositelock.kinja.com/kia-stinger-markups-are-beginning-to-break-60-000-1821683059

I think I agree with most of the points. Especially the Stinger being about 5 grand too much in the US. Paying "market adjustments" is always a bad idea anyway you slice it.

 

[hej]

Dealers can list Stingers for $70k or $80k for all I care. Doesn't mean anybody would actually pay those prices. The Stinger is a decent car but $60k is laughable.

 

[STNGRNV]

I read this last night and I agree. When the dealers first got their demo models I went to take a look. The salesman told me that the Stinger was a 60k car, and I laughed in his face. I almost told him if they wanted that for it, then they better stick an Audi badge on it. From what I can tell most of the markups around here have been around 4-5k.

 

[Bigserver1]

Markups won’t last long. This is somewhat common when a hot new car hits a market. Hell, people were lining up and paying 35k+ for PT cruisers 15 years ago.

The more troubling assertion here is the difference between US and international spec’d Stingers. The lack of features in the US model plus potentially cheaping out on interior appointments is disappointing. Hopefully it’s ironed out over time.

 

[Kia Stinger]

Markups won’t last long. This is somewhat common when a hot new car hits a market. Hell, people were lining up and paying 35k+ for PT cruisers 15 years ago.

Exactly. Much ado about nothing.

 

[Jayce]

http://oppositelock.kinja.com/kia-stinger-markups-are-beginning-to-break-60-000-1821683059

I think I agree with most of the points. Especially the Stinger being about 5 grand too much in the US. Paying "market adjustments" is always a bad idea anyway you slice it.

Yeah, it's too high. I would never pay a market adjustment.

 

[Kia Stinger]

Yeah, it's too high. I would never pay a market adjustment.

I wonder out of how many of the 800+ Stingers they've sold did so with a $5000 to $10000 markup...

 

[STNGRNV]

I wonder out of how many of the 800+ Stingers they've sold did so with a $5000 to $10000 markup...

I'm guessing not many. No one is that desperate for a Kia.

 

[Bamm1]

I wonder out of how many of the 800+ Stingers they've sold did so with a $5000 to $10000 markup...

Do we have reliable sales numbers at this point? We are certain Kia America has sold more than 800 Stingers to date?

In my area the average transaction price is ~$900 over MSRP. So maybe people are paying a smaller markup? It could also be that most people are getting a deal with a few goofs paying 5k+, which is bumping up the average selling price.

 

[FineBottledWater]

This is my personal opinion and experience with the vehicle so far.

The vehicle: I test drove a GT2 a few days ago. The car is fantastic. Everything about the car is an upgrade to my current Civic Hatchback. I cannot say enough good things about this car.

The dealership: I was near Chantilly, so I figured I would give the local Kia dealership a call for a test drive on 3.3L TT Stinger. Luckily, they had a few in stock. The salesperson was very nice and professional. I thank him for his time after the test drive.

After a few days, I received a call back from the salesperson wondering if I would be incline to make a purchase in the near future. I stated my reason for not purchasing a Stinger at this time due to the limited inventory and all the hype behinds the Stinger. I do not wish to fight it out with others to purchase a vehicle that can be had significantly less a few months later. The salesperson stated that he is not willing to go below MSRP + dealer add-ons and that he does not wish to waste his time. I thank him for being up front with his pricing and left it at that.

 

[Kia Stinger]

and that he does not wish to waste his time

Noted in the dealer section. Thank you for this information. Sales person sounds real pleasant. Otherwise, welcome aboard, @FineBottledWater! Thank you for signing up. Everybody likes a fine bottle of water.

 

[ralzod]

The salesperson stated that he is not willing to go below MSRP + dealer add-ons and that he does not wish to waste his time.

What were the dealer add-ons? Was it just some extraneous options in the hundreds of dollars, or blatant "addendum" price increases?

 

[Bamm1]

What were the dealer add-ons? Was it just some extraneous options in the hundreds of dollars, or blatant "addendum" price increases?

i am curious as well. Was it along the lines of floor mats, cargo nets, first aid kits, etc.? Or maybe some shadier stuff, like VIN etching and rust proofing? Or was it just a plain rip off with a "market adjustment"?

 

[FineBottledWater]

What were the dealer add-ons? Was it just some extraneous options in the hundreds of dollars, or blatant "addendum" price increases?

i am curious as well. Was it along the lines of floor mats, cargo nets, first aid kits, etc.? Or maybe some shadier stuff, like VIN etching and rust proofing? Or was it just a plain rip off with a "market adjustment"?

I did not get that far into the conversation. Once I knew that the Stinger going to be more than the MSRP because of the add-ons, I stopped my conversation with the salesperson. I never bought a vehicle at MSRP, and I am not going to do it now. As for the mentioned add-ons, it was windows tinting and exterior/interior protection package; I did not ask for the price simply because of how firm he was with the pricing.

Based on my recent experience with that dealership, I would say it was a good one. I was able to test drive the vehicle. The salesperson was professional throughout the entire process. For him to be upfront with me on the pricing, I appreciate him for his honesty. I even told him that he will most likely sell these Stingers considering all the hypes and availability, but I am not that person. I hope the salesperson was able to appreciate my honest opinion also.

I have a set price in mind, if the dealership can reach that figure, we both win. If not, then it is not meant to be (for now).

"Market adjustment" or "Mark-up" were never mentioned. If anyone is happy to purchase one at MSRP, this dealership may be right for you. Just watch out for the add-ons.

 

[AnyVare]

Well, I managed to drive a GT yesterday and can say that the v6 Twin Turbo does provide a much better driving experience over the 2.0. Steering was still great, handling was still great and acceleration was great. But worth $60K, No! Worth 52,500, No! KIA and the dealers are going to sell some cars because of the excitement of a "new" car. I think once the crazy dies down, the Stinger will find itself in the 40-45K range; and they better bring back those missing features to the US.

 

[AnyVare]

Well, I managed to drive a GT yesterday and can say that the v6 Twin Turbo does provide a much better driving experience over the 2.0. Steering was still great, handling was still great and acceleration was great. But worth $60K, No! Worth 52,500, No! KIA and the dealers are going to sell some cars because of the excitement of a "new" car. I think once the crazy dies down, the Stinger will find itself in the 40-45K range; and they better bring back those missing features to the US.

I'll add, re-reading the article....leasing a Stinger does make more sense...but it would still require negotiating a good starting point.

 

[Bigserver1]

I'll add, re-reading the article....leasing a Stinger does make more sense...but it would still require negotiating a good starting point.

Yeah leasing it makes sense, assuming kia gets their stuff together with their MF and that residuals look better after a year on the market. Their current MF and sub 50% RVs make for a fugly lease, especially when they’re not really negotiating much on price due to the buzz around the car. It’s a great car, but it’s not worth $600 a month on a lease for a GT2 IMO.

I’m holding out for a ‘19 with the missing features added to the US version, healthier negotiation options since the car will have been in the market for a year, and a more reasonable MF. Here’s hoping.

 

[AnyVare]

Yeah leasing it makes sense, assuming kia gets their stuff together with their MF and that residuals look better after a year on the market. Their current MF and sub 50% RVs make for a fugly lease, especially when they’re not really negotiating much on price due to the buzz around the car. It’s a great car, but it’s not worth $600 a month on a lease for a GT2 IMO.

I’m holding out for a ‘19 with the missing features added to the US version, healthier negotiation options since the car will have been in the market for a year, and a more reasonable MF. Here’s hoping.

I agree....and hoping to hold out too.... But I'm tired of my truck and this damn car has my attention!

 

[Bigserver1]

I agree....and hoping to hold out too.... But I'm tired of my truck and this damn car has my attention!

I agree, it has my attention too. Luckily for me I have 11 months left on a lease, and I adhere to the 1% rule when leasing, so I’ve got some time to wait and try to be patient.

 

[Waynerm002]

I've heard all sorts of things from sales people, the ones willing to do what it takes to make the customer happy, gets the sale. Folks tend to forget they aren't the only game in town, I'll go to whoever makes me the best deal on the price and take it anywhere I am for servicing. I've seen these things listed at up to $9k off, dealer in Texas has a couple listed that way. If I was in the market now and my local guys were playing games, I'd work on making that deal and get a one way ticket to go get that car and drive it home.