Fred, if I may call you Fred, reading is only half of the battle. Comprehension is the crucial other half. Let's be really really honest, if you had read my posts carefully, you would see that I didn't dismiss JD Power, but rather the usefulness of the IQS. My contention was that their initial quality survey was of little use in determining any real "quality" aspect of a car, as many defects noted by users on the forum have occurred after the point at which the survey was administered (within 60-90 days from purchase). By most drivers standards, any car that doesn't leave you stranded in the first 90 days should score high in quality, correct? This explains inclusion of the more subjective metrics like "perceptions of comfort, ease of use, etc." to differentiate between car companies. Maybe it should be called the "did you get more, less, or what you expected for your money" survey as this more adequately describes what is happening in the IQS.
Let's also be as clear as we are honest. JD Power is not a "champion" of the consumer and we are not why they have rankings. They are a market research company who sells the data that you give them freely (or for $1) when completing a survey of theirs. Furthermore, they make money licensing their award rating to companies wanting to use them in their ad campaigns. Their work results in better cars which is why I support JD Power's efforts (contrary to your assertion), but it is the car manufacturers and suppliers pushing them to do the work, not the consumer.
I see greater worth in the JDP dependability survey rather than their IQS. The fact that Kia acquitted itself exemplary in both the initial quality and dependability surveys had little to do with my purchase. The automotive professional's (journalists, racers, drivers) opinions/reviews of the car is what prompted me to buy. This, the dependability survey, and owner loyalty rates say more about the car/company than how good it feels driving it off of the lot. But that it just me.