KIA study/survey for class project

[virtuousoutlaw]

Hi everyone,

I'm doing a class project dealing with Brand Strategy and I was wondering if people on this forum are willing to take a short survey dealing with the auto industry. Here is the link for the survey.

Kia Survey

The purpose of the Kia survey is to understand what drives a consumer to purchase a certain type of vehicle and what price point they are looking for. We can use this survey to understand Kia’s brand perception among consumers. Additionally, we can identify which features determine levels of willingness to pay. Thank you for your time.

 

[westcoastGT]

It will be pretty highly skewed given the environment here though , are you taking it to a broader respondent base ??

 

[virtuousoutlaw]

Yes, the survey has been distributed through many platforms but my group also want to ensure that KIA owners have the opportunity to provide their opinions.