Hi everyone, I'm doing a class project dealing with Brand Strategy and I was wondering if people on this forum are willing to take a short survey dealing with the auto industry. Here is the link for the survey. Kia Survey The purpose of the Kia survey is to understand what drives a consumer to purchase a certain type of vehicle and what price point they are looking for. We can use this survey to understand Kia’s brand perception among consumers. Additionally, we can identify which features determine levels of willingness to pay. Thank you for your time.