@Jmiracle - Miata's are great cars.
This could start a bit of a war, but what the hey, let's end 2018 with a bang. Everybody has different likes/desires and everybody has different means of getting said likes/desires. Let's call 'everybody' the market. In the USA, Kia's majority market is minimal car desire and minimal means (they are using the Stinger, Cadenza and K900, kind of, to change that). The car is a necessity, Kia requires the least means to meet the need. That market does frequently purchase on impulse. My current car died, I need a car now, what is on the lot is likely the common story a Kia salesperson hears. My current car is nice, I like it, it is getting older or my lease is coming due and I am researching what I will get in the next couple of months, is not what a Kia salesperson typically hears.
What salespeople pitch and listen for are based on two things, typical buyers and compensation plan. No idea how Kia dealerships comp their sales people. Maybe some of the Kia reps can help here. But, I believe, a typical Kia buyer is a buy now/impulse buyer not a doing research, I'm a car guy and have the means buyer.
The above will be Kia's biggest challenge - the sales and overall ownership experience. Brand stigma is an issue, not a small one, but a true car person, with the means to buy a Stinger (or more) will get over the brand because of the quality of the car. Lower price, better warranty, same or better performance, great looks, every option you could want, build quality to match will make anyone who asks 'You bought a Kia?" bite their tongue. And the crowd that asks the question will want to start buying Kia's (Stingers, Cadenza + K900) because that is the market that has means but could care less about cars, but care about the ownership experience.
Cards on the table, I haven't bought a Stinger yet, but I'm 95% sure when I get a car in the next couple of months, it will be a Stinger. I drive a loaded BMW AWD 3 series now and love the car, but the upkeep is getting a bit out of hand. The 5% that keeps rattling in my head is the ownership experience. If I take my 9 year old car to a _____ (BMW/Audi/MB/Lexus/Infinity/Acura/Cadillac) dealer, I leave said dealer in a loaner, no questions asked. What happens when the Kia goes in? I (majority of this market) don't want the hassle of planning my day around service. Bring in car, get loaner, leave is a big deal to this market. Genesis and
G70 have the ownership experience figured out, but don't have any owners because they haven't figured out how to sell cars. Make the Stinger a Genesis, call it a G75 and then my 5% changes from ownership experience to how do I actually buy the car when I am ready?