I mean, in all likelihood, I wouldn't be surprised if the Stinger has a short production run. Big RWD sedans that cost $50,000+ aren't the hottest of sellers as the Chevy SS taught us. Before the Coronavirus scare, Kia was on par to deliver 60,000 Tellurides a year.. 13,800 Stingers might not be enough to keep them around much longer.
Granted, I think the Stinger suffers from the same problem the SS did.. zero advertisements. I haven't seen a Stinger TV advert since the Steven Tyler Super Bowl one, and that was what.. two years ago? I don't think I EVER saw an ad for the SS during it's production run. That means one of two things: Kia either doesn't care about selling the car because they always planned on it being an automotive journalism attention grabber (which was successful; the car gets lavish praise from the motoring press and did a lot to cement Kia as a serious car brand), OR they're satisfied with pushing under 14,000 units a year and it isn't worth the advertising budget.
I STILL get people looking at the car confused because they don't know what it is. The car has been on the market since late 2017. I think that's seriously telling.
Not every model needs to sell volume. Seeing that this is Kia's halo of sorts, so long as enough are sold to get them on the road, seen, and have the car more or less advertise the Kia brand, it's doing its main job. The market for this type of car is small and they know it. But, if this car gets interest and hype around Kia and gets them into dealers (after the plague is over), they may end up buying a Kia product indirectly due to the Stinger.
Also, the K900 moves in the US by the handful yet Kia keeps bringing it here.
The Stinger is sold in low volumes compared to other models here in OZ, the SUV & Ute dominate local sales.
The current worldwide trend is that most manufacturers are currently experiencing negative growth which is also evident here, however Kia is one of the few manufacturers going against this trend with double digit growth & I believe the Stinger is a contributor to this growth, it may not sell everyday but it gets people onto the lots who then walk away as customers irrespective of what model Kia they buy.
The Stinger far outsells the 4 Series GC and A5 Sportback in Australia, and has been selling about as well as the 4 Series GC in the US.
Liftbacks are a niche body-style, so expecting them to sell as well as a traditional 4-door sedan is not realistic.
And despite the niche body-style, the Stinger has continued to outsell the more traditonal Genesis G70 (biggest issue w/ the G70 is its cramped rear) here in the US.
The reasons why there has been no hint of the G70 possibly only lasting 1 generation are (1) Hyundai having deeper pockets and (2) the G70 selling far better than the Stinger in Korea.
But if something like the Stinger is on the chopping block, the VW Arteon should be even more so; the Stinger far outsells it in the US, Australia, etc. (outside of maybe Germany, don't see where the Arteon does any significant volume).
Either way I'm glad to be an owner! It would nice for the name to hang around for a generation or 3 but I get the landscape of the industry....cuv/suv/e-cars are the trendy avenues and the sheep fill them daily.....we've stayed off the beaten path with our choice and cheers to that !
The concepts leading to the Stinger came when the automobile market was already heavily populated with SUVs and crossovers; the great majority of customers were not looking at sedans of any kind. Yet Kia went for it.
The interesting thing about this car from the getgo is that by all the odds it should never have reached production to begin with. But car enthusiasts from Europe were hired by Kia to create what the Stinger has going for it: European design, both aesthetics and performance. The concept was retro, with "the Gran Turismo redefined" as the byline of the promotion.
I think that we'll see the Stinger around for as long as it attracts attention on its own merits (merely by existing) and continues to impress. The growing awareness of the Stinger is slow and steady. When anyone questions where Kia is today, and what the future holds, words do not even have to be said: a simple gesture toward a parked Stinger is all the answer that is needed.
The concepts leading to the Stinger came when the automobile market was already heavily populated with SUVs and crossovers; the great majority of customers were not looking at sedans of any kind. Yet Kia went for it.
The interesting thing about this car from the getgo is that by all the odds it should never have reached production to begin with. But car enthusiasts from Europe were hired by Kia to create what the Stinger has going for it: European design, both aesthetics and performance. The concept was retro, with "the Gran Turismo redefined" as the byline of the promotion.
I think that we'll see the Stinger around for as long as it attracts attention on its own merits (merely by existing) and continues to impress. The growing awareness of the Stinger is slow and steady. When anyone questions where Kia is today, and what the future holds, words do not even have to be said: a simple gesture toward a parked Stinger is all the answer that is needed.
............we certainly dont see any major degree of "enthusiasm" for the K900 or Cadenza yet they have been blessed with continued evolution and production , albeit in a more traditional form as sedans ..................I think E Sedans and Coupes have a future ( Tesla as proof ) ...............an E Stinger variant is where I'm betting this is heading , past the refresh that is !