The car has and continues to do what KIA wanted, which was to generate buzz for the brand and let people know what they are capable of. I don’t think they would stop selling the car if they had to increase the price, they would probably add more equipment to build in some value to the extra cost. They need to make the
Forte with a performance variant as well as other vehicles in their lineup. They already have some good looking vehicles, make them perform better so folks will have another choice in each vehicle line. Also change up their dealerships to provide enhanced customer service experience so buyers will see the brand in a whole new light.
With that, they will still be at a lower cost than their competitors but folks who expect a little extra will get that and don’t feel the brand isn’t at that level. It will take time to change people’s mind but it is possible.