Heh, some dealers! "My" dealer said almost as I walked through the door, "almost $3K off MSRP", then we went from there. I didn't think that dickering for even more off was reasonable. Then I heard of some dealers marking UP. The financial guy who drew up the paperwork on our lease said he'd heard of some people in Cali buying for up to $20K over MSRP. I was unbelieving, but he assured me it was true. Okay, so maybe ONE maroon paid that much markup and the word got out? Some people are that uncaring or that stupid. But markup is happening and people are paying. Then there are the smart dealers who start with an impressive cut in MSRP. They add in extra fees and costs and get most of that back anyway. If you have a price you are not willing to exceed then you are going to go to battle. If you are not that concerned over making a killer deal you are going to go in and buy the car and drive away the same day. My story.