Simply put, because it's everything I like in one package:
- It has enough oomph for me
- It looks great
- Has all the base options I need, like AWD, Automatic, leather seats, navi, climatisation, heated seats, possibility of towing hook for my bike rack and so on
- Comes with all the gimmicks I so far lacked like motorized rear with proximity sensor, heatable steering wheel, aircooled seats, wireless phone charging, HUD etc
And all of it in a decently low price for the whole enchilada.
Of course, it is not without criticism:
- Lack of 12V power in the trunk (which my dealership will install for me)
- Hard plastic steering wheel center
- Somewhat on the heavy side
- Seats a bit too high .. or the roof to low. It's on the limit for me (but well .. sleek coupe shape is what it is)
- Bad rear sideview due to thick C pillars
- Navi could look better ... with a less thick frame, better colors and resolution
- Matrix tech in the headlights
- What's with the reverse light being a bulb?
But overall, a cool car, that I did order.