Let's say Kia offered a new trim for the 2021 model year and beyond.
It would be a step above the GT2 in the US, GT Limited in Canada, GT-Line in Australia, etc.
Just GT in Australia. GT-Line is the top 2.0L turbo model.
Some possible extras on this model:
- Different tune with more HP/TQ
- Full digital gauge cluster with turn signal cameras
- Dual mode exhaust, customizable by drive mode
- Carbon fiber trim
- Sport+ mode for all markets with firmer setting for adaptive suspension, trans in full manual mode, separate seat side bolster setting
- Remote controlled parking
- Puddle lamps standard
- Suede headliner
- (feel free to recommend more features)
I can get more power and torque with a tune already.
Full digital cluster could be interesting. It'd need to be comprehensive and customisable. Turn signal cameras?
We already got a bi-modal exhaust option in Australia. It alone was a ~5% price increase over a stock car. I didn't take it.
Carbon fibre trim? Inside, no. I'm seriously wondering how long before I start replacing or wrapping the external brightwork though.
A fully customisable mode that you define and then assign to a single button (BMW have "M" mode, Hyundai have "N" mode, etc) would be great.
I don't care for remote parking. The GT has the 360° camera, and I still like to actually drive my car.
Puddle lamps. Until last night, I'd have said "meh", but I was out with friends with a new VW Tiguan, and the puddle lamps impressed me.
Suede headliner? Meh.
Hypothetically, it'd be priced about 10% higher, so around $56k MSRP in the US.
For those of you who might buy another Stinger in the future, or those who haven't bought yet: Would you pay the extra money for this model some time in the future?
Or, do you prefer the existing pricing and level of features?
Here's the catches as I see it. I can only comment for the Australian market, so keep that in mind.
Here, we have something called the Luxury Car Tax. Once a car's drive-away price exceeds a pre-set amount ($66,331 for FY19), there's an additional 33% tax paid on every dollar over that figure. Right now, the RRP/MSRP/etc for a Stinger GT is basically right on that number, so any price increase is going to mean the car is suddenly subject to LCT.
(Total side note - that means that a car like a Mercedes Benz C63S, with, let's say a drive-away price of $166,331, consists of a $33k LCT contribution to our govt...)
Kia are not a luxury brand. They are already struggling to sell cars at the price point of the Stinger - the GT does OK, but there is only a few thousand dollars difference (about $4k) between the 3.3L twin turbo GT and the 2.0L turbo GT-Line (I've seen people pay more for the GT-line than I have for my GT). Kia Australia recently dropped the middle-spec car (we ran a three-spec lineup) in both the 2.0L turbo and 3.3L turbo lines, but I really think they need to separate the cars more price-wise - the 2.0L turbo "S" should be down somewhere closer to $45k, topping out at $55k, with the 3.3L starting at $55k and topping out at the GT at $65k (list prices). They should also, IMHO, start the 3.3L with what used to be the mid-range spec (at that $55k list price).
So you'd have:
2.0L turbo Stinger S: $45k
2.0L turbo Stinger GT-Line: $55k
3.3L twin turbo Stinger Si: $55k
3.3L twin turbo Stinger GT: $65k
That drops the price of the S (currently 200S) by about $5k, likewise the GT-line. It actually asks about $2k more for the 3.3L twin turbo Si than they currently charge for the 330S, but I think that's about right.
And then holy hell, they need to advertise them better.
At $45k, the Stinger S would be a great competitor to the Commodore RS or Calais (a Commodore variant), at $55k the GT-Line or Si be good option against the Commodore RS-V and/or Calais-V. The GT is still a bit pricier than the VXR - but then it's a better car. Sure, Holden will discount the shit out of the Commodore - but at present, the Stinger is barely compared to the Commodore, and it really should be.