"E" Emblems/Badges, explain please

I prefer the K, and from what I recall the E represents "engineered for excellence"
 
Just noticed there are 2 different "K" badges.
Besides the design, what's the difference?
 
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Loosely translating the words on Kia’s Korean website, the new emblem “symbolises maximised performance driving with the engine arrangement of rear-wheel drive”.

“‘Engineered by Excellence’ are the core themes. Exclusive (for a select few), Exquisite (sophisticated and sensitive), Evolutionary (constantly evolving) presents the direction of the new premium line-up of Kia.”
 
From interior to exterior to high performance - everything you need for your Stinger awaits you...
Loosely translating the words on Kia’s Korean website, the new emblem “symbolises maximised performance driving with the engine arrangement of rear-wheel drive”.

“‘Engineered by Excellence’ are the core themes. Exclusive (for a select few), Exquisite (sophisticated and sensitive), Evolutionary (constantly evolving) presents the direction of the new premium line-up of Kia.”
Too loose a translation.
 
"E" stands for Emblem.

They wanted to keep it simple.
 
From interior to exterior to high performance - everything you need for your Stinger awaits you...
Kia Stinger
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