E - Badge Deja Vu

[stingerick]

You know, being a Kia fan and all, I've often found myself annoyed at those who relentlessly knock the brand for being stylistically derivative. Well, who cares really. Just like with most marketed products, design elements can become almost cliche and then they move on. Take those side vents for example... Say what you will, however for me the line begins to get crossed when a logo riffs on that of another brand. To my eye(the better one, HAHA), the E - badge looks way too much like a flipped over knockoff of the Bugatti Logo. Intentional? Maybe not. But I call it a swing, and a miss this time around. What do you think?

Maybe someone can post them side by side, and let the debate begin...

 

[Kia Stinger]

 

[westcoastGT]

Interesting .......I see your point but given the square vs round it really provides distinction too me , I dont like either personally . I've been questioning the E strategy since it was intro'd ................I just dont think it was very well thought through . Now that they have green lighted the Telluride we will get some further insights to how they position it

 

[stingerick]

What struck me, when I was looking at a Stinger parked with naturally half of its E badge wheel caps rotated 180 degrees or so, they aped the Bugatti logo. Not so much for the front and rear facia badges. Maybe there going for the "we're half as good as a Bugatti going backwards" vibe. Ok, I better stop with the sarcasm, because on its own, the E - badge looks very nice and I can see why consumers would prefer it over the standard KIA badge.