LOL, beauty is in the eye of the beholder. I think it and the new Sonata looks good. That style of grille seems to be the future of vehicle design, along with the light bar across the back. I'm seeing those looks on more and more vehicles, in differing variations.
When I first saw these roll up on me, I was thinking, man that is a weird looking grill. After seeing the full car in person, it started to grow on me and not look out of place. Of course Genesis/Hyundai/KIA vehicles are now following a European design based on their staffing now, so it's not so far fetched that they will go in a similar direction. KIA should do one of these as well:
This look is now the hot segment to have a vehicle in.