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They are rolling out the E badge for future cars

Discussion in 'Kia Stinger in the News' started by westcoastGT, Feb 13, 2018.

  1. westcoastGT

    westcoastGT Canada 1000 Posts Club!

    Last edited: Feb 13, 2018
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  2. Kia Stinger

    Kia Stinger United States Administrator Staff Member

    So, we're learning a lot here. Yes, they're probably going to launch an up-market brand as some point. Why do I believe this? Because the Stinger is that good - and if they're trying to gauge whether or not people will buy a high-end product from Kia - they're learning the answer to that question is YES. So that brand will come. I think the only question left on the table is - will the K900 sell.

    If Cadillac can consider DeVille and Seville damaged brands - and even rename DTS to XTS after a single generation - then I think it would be a good call to consider K900 a damaged brand. Re-introduce the full-size premium luxury sedan as either Quantum or Opirus. Quantum makes more sense to me because nobody has ever heard the world Opirus besides a hillbilly named Jack in Hfrh393h439f.

    I can't believe they can say that Esencis, Esentus, and Esensus have nothing to do with their motivation for using the "E" as their high-end logo -- with a straight face... It looks like the engine. Right. Yeah. I believe that. And do you have a bridge for sale? I'd like to buy it...
     
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  3. westcoastGT

    westcoastGT Canada 1000 Posts Club!

    OK , They are going to extend the E strategy thats for sure ,and they will back into the meaning of it at some point ....................the issue I see is whether the article was referring to a Korean launch or global . If Global you better buy a lot more E badges because nobody will want a KIA Stinger when they roll this strategy out .
     
    Last edited: Feb 13, 2018
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  4. CDv6

    CDv6 United States Active Member

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    NoVA

    Speculation only...
     
  5. SonomaGT

    SonomaGT United States Member

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    I wish Kia would get their act together. I've seen 5 tag lines for the Stinger brand - like they are just throwing ideas out there - related to quality and youth. Not strategic at all. I hope they don't move forward with the e badge. imho don't like it- need something that doesn't require a thesaurus and explanation. I'll add the Stinger script to replace the rear badge and that's it - will wait to see what's to come in future.
     
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  6. westcoastGT

    westcoastGT Canada 1000 Posts Club!

    Agree totally , way too much regional input , global strategy , global branding , global communications , go buy a German car and its pretty much the same everywhere , thats why people undestand their positioning so well ..................growing pains , they have the product nailed pretty much
     
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  7. YEH

    YEH United States Newish Member

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    Most likely, this is just for the KDM (at least for the moment).

    In Korea (like for Japan), luxury models are basically their own sub-brand w/ their own distinct specialty badging.

    The Genesis and Equus each had their own distinct badging and now w/ the G80 and G90, they share the revised winged Genesis logo.

    Kia didn't do this w/ the K9 (aka K900) - which probably had something to do w/ their alphanumeric naming scheme (K3, K5, K7, K9).

    But seems like they are now trying to differentiate their luxury offerings w/ distinct badging - in this case, the E badge.

    A right move on their part; whether we'll see something like that here, probably later than sooner.

    Personally, think the E badge itself and the rationale behind it are pretty silly (Kia can come up w/ something better).

    Nevertheless, both Kia and Hyundai need to redo their own emblems.
     
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  8. Kia Stinger

    Kia Stinger United States Administrator Staff Member

    It's a small image so get out your telescope - but I think this one looks pretty good...

    new-kia-badge-without-oval-small.jpg
     
  9. westcoastGT

    westcoastGT Canada 1000 Posts Club!

    Sooo much better than the Oval ..................and their corporate sponsor logo is so 80's ...............it really looks cheap , especially in red............. banner.jpg
     
    Last edited: Feb 18, 2018 at 11:30 AM
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  10. YEH

    YEH United States Newish Member

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    That looks better, but still, many have problems w/ what KIA stand for, so would be worth it for Kia to come up w/ a new badge which doesn't spell out its name, or at the very least de-emphasizes it.

    An interesting anecdote about the (oval) Kia badge - supposedly the oval shape came about as Kia early on in its history sold badge-engineered Fords (as well as Mazdas).
     
  11. Kia Stinger

    Kia Stinger United States Administrator Staff Member

    Yes, there's a tiny little bit of discussion about the relationship here: A little history lesson
     
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