Waynerm002
2500 Posts Club!
With the lead up to the Stinger launch, we were shown photos of the GT model with LED lights and ice cube turn signals, 19" wheels/tires, an aggressive front and rear bumper, surround view camera, electronic gear selector and interiors with a brown leather. What we got in the US market as a base model is a vehicle with a projection beam headlight, wheels that aren't standouts for the car, and not much of an exterior color choice. This reminded me of when Volvo launched their XC90 SUV and with "Thor's Hammer" lightening signature, then brought a base model with reflector based headlights, folks didn't want that, a year later all the XC90's in the US got the signature headlights.
For the Stinger, the should be no version with a projector beam headlight, the LED light setup is a signature feature for that car, it should be on all models sold here and everywhere else in the world. The 2.0 Premium should be the base car with the next level up being a 2.0T with a GT style appearance package with the Brembo Brakes 18" GT wheels, not in a staggered setup. Bring the full compliment of exterior colors and additional interior color such as Brown or call it Cappuccino and have Mocha as an alternative. Do a Dark Grey version as well as some 2 tone seating trim along with the standard colors you already have.
For the Sound system, HK should be the standard with the Lexicon or Krell system being an option. The Entertainment screen should be 8" minimum on all versions, put a longer one if you can or just make navigation optional and a separate item, keep Android Auto and Apple Car Play as most folks prefer to use their phone's navigation. Offer remote services, such as door/window open/close, remote start and send directions to car (on versions with navigation). While we are on the interior, you could offer a package with the heads up display, power steering adjustment, Sport gauges, electronic parking brake, adjustable suspension and the electronic shifter on the other models. Not everyone will want it but some would like to have a loaded vehicle with the Stinger looks.
Lastly, as a car level above the Optima, it should have a heated steering wheel as standard, not having full heated seat as an option on a car above the Optima when you offer it there, makes no sense to owners of your current vehicles with this feature. It shouldn't take getting AWD to have these features. In addition to that, the engine's performance should also be at a level above the Optima's and more in line with the cars it competes with. Why not tune it to deliver 285 lb ft of torque so it tops the competitors at it's level, or offer a Sport Tune at a reasonable price. Some folks will want the looks but not the V6 power, why not let them have that? Getting these cars out there so folks who would not have normally looked at KIA can experience a car that competes with the Germans on both level would have them buying one instead of their German counterparts.
In closing, don't limit this vehicle. Make it the KIA with the power to surprise!
For the Stinger, the should be no version with a projector beam headlight, the LED light setup is a signature feature for that car, it should be on all models sold here and everywhere else in the world. The 2.0 Premium should be the base car with the next level up being a 2.0T with a GT style appearance package with the Brembo Brakes 18" GT wheels, not in a staggered setup. Bring the full compliment of exterior colors and additional interior color such as Brown or call it Cappuccino and have Mocha as an alternative. Do a Dark Grey version as well as some 2 tone seating trim along with the standard colors you already have.
For the Sound system, HK should be the standard with the Lexicon or Krell system being an option. The Entertainment screen should be 8" minimum on all versions, put a longer one if you can or just make navigation optional and a separate item, keep Android Auto and Apple Car Play as most folks prefer to use their phone's navigation. Offer remote services, such as door/window open/close, remote start and send directions to car (on versions with navigation). While we are on the interior, you could offer a package with the heads up display, power steering adjustment, Sport gauges, electronic parking brake, adjustable suspension and the electronic shifter on the other models. Not everyone will want it but some would like to have a loaded vehicle with the Stinger looks.
Lastly, as a car level above the Optima, it should have a heated steering wheel as standard, not having full heated seat as an option on a car above the Optima when you offer it there, makes no sense to owners of your current vehicles with this feature. It shouldn't take getting AWD to have these features. In addition to that, the engine's performance should also be at a level above the Optima's and more in line with the cars it competes with. Why not tune it to deliver 285 lb ft of torque so it tops the competitors at it's level, or offer a Sport Tune at a reasonable price. Some folks will want the looks but not the V6 power, why not let them have that? Getting these cars out there so folks who would not have normally looked at KIA can experience a car that competes with the Germans on both level would have them buying one instead of their German counterparts.
In closing, don't limit this vehicle. Make it the KIA with the power to surprise!
