Interesting new ad approach by Kia

[CaliSting]

Kia booting celebs and giving scholarships in Super Bowl ads. Now finally Kia makes good decision with ad dollars! My bet is they are introducing Telluride? Or maybe they just buying goodwill with US consumers with the kids scholarships across entire brand? Their ad agency was brilliant on this one.

Kia eschews celebrities for scholarships in Super Bowl LIII campaign

 

[mldavis2]

Very nice. Won't click with everyone, but it is refreshing.

 

[Waynerm002]

I wonder what they have as a follow up of the full version of the ad.

 

[mldavis2]

I just hope they show a few Stinger ads and not just the new UV.