Kia Stinger
Staff member
Kia has had quite a change over the last decade. Starting as a brand looked at primarily as an inexpensive alternative, it has evolved to become the leader in the J.D. Powers annual vehicle quality survey.
In 2006, Kia made a conscious decision when it made design-driven management the key strategy to fuel future growth. It has worked as the global value of Kia Motors has grown 12 percent in the last year, according to Interbrand.
Its study of the “100 Best Global Brands,” shows the Korean automaker has climbed from 74th to 69th most valuable brand in the world. Its brand value grew from $5.7 to $6.3 billion from 2015 to 2016. Comparing it to the year that Kia made its decision, the automaker has seen a 603 percent increase in its value in just a decade.
Kia A Brand Of choice Continue reading How Kia Has Become A Top Value For Consumers...
In 2006, Kia made a conscious decision when it made design-driven management the key strategy to fuel future growth. It has worked as the global value of Kia Motors has grown 12 percent in the last year, according to Interbrand.
Its study of the “100 Best Global Brands,” shows the Korean automaker has climbed from 74th to 69th most valuable brand in the world. Its brand value grew from $5.7 to $6.3 billion from 2015 to 2016. Comparing it to the year that Kia made its decision, the automaker has seen a 603 percent increase in its value in just a decade.
Kia A Brand Of choice Continue reading How Kia Has Become A Top Value For Consumers...
