GQ France Kia Stinger Ad (What?)

It's a good hook for a new model introduction. Most Kia buyers would probably not blow $500 on fancy Italian shoes, though, I'd guess.
 
That ad is a bit ordinary, but I guess it is not aimed at me.
But the caption works ok...

"Even if you can not define it, you know when you see an impeccable design. That's why all eyes are focused on the avant-garde Kia Stinger."
 
That's the important thing. When they inicially expose the Stinger in the LA auto show everybody start talking about it!! Without knowing about the brand
 
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