Genesis luxury sedan range to get its own U.S. dealership network

[Kia Stinger]

Hyundai is informing its dealers that its 2-year-old luxury brand Genesis is ready to fly the coop. The company says it will focus in 2018 on building out a network of around 100 Genesis retailers with the goal of eventually operating standalone facilities to better distinguish the high-end brand.

First dibs on applications for the new franchise licenses will go to existing dealers who also sell Genesis in "defined key markets," the company says. New Genesis showrooms will initially operate from temporary or shared facilities, with standalone facilities taking shape over the next three years.

"At Genesis, we believe in putting our customers first and giving them a proper ownership experience," Erwin Raphael, general manager of Genesis Motor America, said in a statement. "To ensure that happens, we need to take this next step in the separation of the Genesis brand from our parent company." Continue reading Genesis luxury sedan range to get its own U.S. dealership network

 

[tofu]

I actually like their strategy in Canada more. Booking test drives and buying the car is fully online -- they deliver the car to you. There's also some popup shops to entice people into checking it out.

 

[Waynerm002]

It’s good that they are doing that, they need their own place with trained sales folks. That G80 Sport is like the Stinger GT in how it drives, you don’t feel the speed but you feel the excitement.