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2018 Kia Stinger: Dawn of a new day

Discussion in 'Kia Stinger in the News' started by Kia Stinger, May 18, 2017.

  1. Kia Stinger

    Kia Stinger Administrator Staff Member

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    While its numbers won’t be huge, the 2018 Kia Stinger signals a change at the Korean automaker as it completes a transition from being a bargain basement brand to a make that wants to be seen as offering a distinctive lineup for discriminating buyers.

    “It will be transformational,” Michael Sprague, executive vice president and chief operating officer of Kia, predicts. “We are looking at a couple different segments where it will play. It is a 5-door sport sedan, there’s not a lot in that space.”

    Kia’s styling under Peter Schreyer has had a lot to do with this shift. “There’s just enough uniqueness to the design, a sportiness to stand out in a sea of sameness,” Sprague said. “They have longevity, these designs Peter has done.” continue reading
     
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